At Fruitleys, our journey is about more than just creating great products; it’s about the people who trust us to be a part of their kitchens, cafes, and bakeries. Whether you’re a professional chef crafting culinary masterpieces or a home baker experimenting with new flavors, we see you as an essential part of our story. As we aim to serve over 15,000 kitchens, cafes, and households by 2030, we invite you to be a part of this exciting journey. Here’s how our vision aligns with yours—and how, together, we’ll create something extraordinary
Our Vision: Quality, Trust, and Innovation
By 2030, Fruitleys aims to be the most trusted and preferred name in the fruit-based food industry. But this isn’t just about us—it’s about delivering high-quality, pulp-rich, and cost-effective products that help bring your culinary ideas to life. From bakeries to family kitchens, we want to be the brand you reach for when you want freshness and consistency in every recipe. Our commitment to international standards and ethical sourcing ensures that each batch of ingredients we produce is something you can trust.
How You’re Already Part of Our Story
It’s not just about us setting goals—it’s about how we’re able to support the dreams and businesses of every person who uses Fruitleys products. Whether you’re running a local bakery, a cozy café, or preparing meals at home, we are inspired by your creativity and passion for food. Each time you bake a fruit-filled pie or prepare a refreshing smoothie using Fruitleys ingredients, you’re helping us move closer to our vision. Together, we’re building a community of food creators who value quality and authenticity.
Our Journey Toward 15,000 Kitchens
Our goal to reach 15,000 businesses and homes by 2030 is ambitious, but we believe in the power of partnerships and long-lasting relationships. From the moment we carefully select each fruit to the way we handle every order, we’re focused on providing consistent, premium ingredients to help you craft your best creations. Each step of our journey is built with sustainability and ethical practices in mind, and we promise to continue making decisions that benefit not only our customers but the environment as well.
Why Your Story Matters to Us
The Fruitleys story is intertwined with your own. Every time you choose our ingredients, you’re contributing to the shared vision of making great food accessible, affordable, and above all, delicious. We celebrate the bakers, chefs, and home cooks who use our products to create dishes that bring joy and connection. Your feedback, your creativity, and your trust are what make us better every day. Together, we’ll continue pushing boundaries, creating delicious experiences, and making lasting memories.
What’s Next: A Partnership for the Future
As we look toward 2030, we’re more committed than ever to growing with you. We’ll continue innovating and delivering products that fit your needs while staying true to our values of quality, sustainability, and affordability. But we also know that this is just the beginning. By joining us on this journey, you’re not just supporting a brand—you’re helping shape the future of food. Here’s to many more years of shared success, creativity, and, of course, delicious fruit-filled moments.
At Fruitleys, we believe that great food connects us all. As we work toward our goal of serving 15,000 kitchens by 2030, we want to thank you for being a part of our journey. Together, we’ll continue to inspire creativity in kitchens everywhere, with every spoonful and every recipe you create. Here’s to the future, to fresh fruit, and to the amazing stories we’ll continue to tell together.
If you’re part of the Fruitleys community, we’d love to hear from you! Share your recipes, experiences, or thoughts with us on social media or drop us a message—we’re always listening.